Black Friday has quickly become the busiest shopping day of the entire year, with millions of shoppers flocking to stores hoping to find the best deals. In 2023, shoppers spent an incredible $10.4 billion on Black Friday deals! If you want to get some of that business for yourself, here are five digital marketing strategies to promote your Black Friday sale.
Create eye-catching graphics
Every retailer in the country is going to try and promote their Black Friday deals, too. And if you want to stand out, your marketing content needs to be better than theirs! Since you’re a bit preoccupied getting your store ready for the busy season, you probably don’t have time to design professional marketing collateral from scratch. That’s where templates come in.
There are thousands of free digital marketing templates available from websites like PosterMyWall. Simply find the template that best fits your brand, customize the design using the easy drag-and-drop editor, and you’re ready to upload to your website, social media channels, or any other digital platform.
Templates are the best way to ensure high-quality, eye-catching designs without taking time from your busy schedule.
Upload to social media regularly
Social media moves quickly. Even if you create an incredible post promoting your Black Friday sales, it’ll be pushed to the bottom of the feed in no time flat with millions of new posts uploaded every day. The only way to combat the never-ending amount of content is to post more.
Regular social media uploads keep your content at the top of your followers’ feeds and at the top of their minds. They can’t miss your amazing sales if your content keeps appearing on their feeds!
Most social media experts suggest posting at least once per day — if not more for some platforms. Keep a regular flow of content, so your marketing materials don’t get lost in the masses.
Run a few paid ads
The biggest frustration with social media marketing is that only your followers get to see your content organically. If you want to expand your marketing reach, take out a few paid ads.
With social media ads, the platform will promote your posts to an audience of your choice for a fee. You can target specific demographics like age, gender, location, and even interests to ensure your ads reach the right people.
Best of all, you can choose how much you want to spend, so it’s easy to stay on budget. You can easily get thousands of views for just a few dollars per day.
Harness the power of email marketing
It might be the oldest form of internet communication, but email is still a powerful digital marketing tool to promote your Black Friday sales — or anything, really! The average email marketing campaign generates an incredible $36 for every $1 spent.
Email marketing works because you can reach potential customers directly. You don’t have to cross your fingers and hope the almighty algorithm serves your content to the right people. Since people need to sign up for your emails, whether through your website’s opt-in function or from being previous customers, you also know that every email you send is going to an interested party, increasing your marketing effectiveness even more.
Try sending one or two emails per week leading up to Black Friday to get customers to start thinking about your deals. As the big day gets closer, increase your send frequency. By the time Black Friday comes around, there’s no way anyone will be able to miss your amazing deals.
Work with an influencer
Influencers are people with large followings on social media. And for a fee, they’ll promote products, services, businesses, or even some great Black Friday deals to their massive audience of loyal followers.
There are millions of influencers out there, and it’s important to choose the right one to work with. Ideally, you’ll want to find an influencer in your space. For example, if you run a shoe store, find a fashion influencer who loves a good pair of shoes. That way, you know their followers will be interested in the same topics, boosting your marketing efficiency.
Typically, the larger an influencer’s following, the more expensive they are to work with. Try to find a balance between reach and cost that works for both your marketing budget and the influencer. Definitely start searching for an influencer early, so you have time to collaborate and create content in time for Black Friday.
Get ready for Black Friday with digital marketing
Nearly everyone is online these days, and digital marketing is a great way to spread the word about your upcoming Black Friday sales. Start by designing some eye-catching promotional graphics using templates, uploading to social media regularly, running some paid ads, writing some email campaigns, and working with an influencer. With so much content online, there’s no way anyone will be able to miss your amazing Black Friday sales.